The shape of things to come

November 21, 2008

We are very happy to see Wall Mart announce that they will purchase wind power for a proportion of their electricity for hundreds of their Texan stores. They see windpower as a hedge against fossil fuel price volatility. We begin to understand why Wall Mart has been such a successful retailer over the past twenty years. All the costs of wind and other renewable are fixed. One can confidently predict what the production cost will be in 5, 10, 15 ...